Michigan State University

Business Library News

William C. Gast Business Library News & Events

Friday, March 21, 2008 - 2:25pm Categories: Database Updates, Library News

Off-campus access to Mintel Market Reports is now available. Connect to Mintel from the Business Databases page.

Monday, February 25, 2008 - 5:30pm Categories: Database Updates, Library News

Ward's Business Directory of U.S. Private and Public Companies provides directory information on over 112,000 U.S. companies, arranged by alphabet, geography, and industry. Additionally, brief company data such as sales and officers and company rankings are included.

Connect to Ward's Business Directory.

Wednesday, January 16, 2008 - 6:57pm Categories: Database Trials

The Encyclopedia of Major Marketing Campaigns (2007) is now available online through the Gale Virtual Reference Library. It provides analysis on 500 major marketing and advertising campaigns of the 20th century. Coverage for each brand campaign includes marketing strategy, historical context, competition, and outcomes. Brand profiles can be e-mailed, downloaded, and viewed in PDF format.

Connect to The Encyclopedia of Major Marketing Campaigns.

Thursday, January 10, 2008 - 5:52pm Categories: Database Updates

SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data.

Connect to Simply Map.

Thursday, January 10, 2008 - 5:48pm Categories: Database Updates

Kiss, Bow or Shake Hands provides excellent insight into the business practices, culture, and protocol for over 100 countries. Especially useful for preparing to do business with another country or studying abroad.

Connect to Kiss, Bow or Shake Hands.

Tuesday, January 8, 2008 - 6:36pm Categories: Database Updates, Library News

Accounting Research Manager (Audit Public) is a comprehensive database of accounting and auditing information. The Standards section provides access to the full text of all current authoritative accounting standards, auditing standards, and Securities and Exchange Commission regulations, such as the Sarbanes-Oxley Act. The Interpretations and Examples section covers interpretations of standards, checklists and samples for particular common problems, and guides to accounting and auditing, all written by CCH's editorial team of over 600 expert lawyers and accounting practitioners. Literature...

Continue reading "New Database: Accounting Research Manager"...
Friday, January 4, 2008 - 1:40pm Categories: Database Trials

To locate Porter's Five Forces Analysis for specific industries connect to MarketLine, select the Find Information tab at the top, select a specific industry, download the full profile, and view the Datamonitor Industry Profile Report. The Table of Contents indicates where to find the Porter's Five Force Analysis.

Thursday, January 3, 2008 - 2:55pm Categories: Database Updates

Political Risk Yearbook includes all 100 of Political Risk Services' Country Reports. Published annually in January, every report in the "Yearbook" is updated each year to include the latest report for each country, as of December of the previous year. This set includes eight regional volumes, covering countries around the world.

Connect to Political Risk Yearbook.

Monday, December 10, 2007 - 7:08pm Categories: Database Trials

IBISWorld Industry Market Research Reports offer key statistics and analysis for over 700 U.S. industries, with coverage down to the seven-digit NAICS code. IBISWorld is available online through the Business Databases page or connect to IBISWorld now.

Monday, October 1, 2007 - 8:38pm Categories: Database Updates, Library News

The Business & Company Resource Center offers one-stop shopping on a number of business topics including: company profiles,including corporate parent/sibling relationships; industry rankings; products and brands; company performance ratings; investment reports; industry statistics; current investment ratings; comprehensive financial overviews; pricing momentum and key ratio measures; financial ratios; coverage of major business events and trends from 1980 to the present; and industry newsletter news and analysis. It is available online through the Business Electronic Resources page or...

Continue reading "NEW Database! Business & Company Resource Center"...

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