In the Wall Street Journal article “Google Searches for Role in App Age,” Rolfe Winkler breaks down Google’s strategy to ensure its advertising business stays relevant in the mobile age. Google was built around searching the web. The company deployed “spiders” to find links and created algorithms to rank the value of pages. Now, with the increase in mobile phone use, siloed apps have left Google out of the loop, causing the need for a new approach. On smartphones, traditional web browsing currently only represents 20% of use, according to mobile-analytics firm Flurry. The rest of the time is spent in apps.
Apps can now sign up to allow Google to index them. These indexes are made up of “deep links.” For indexed apps, Google can link directly within the app, prompting people to open the app when searching Google on their phones. This is a plus for mobile users because apps often provide increased functionality. Right now, Google is only providing links to apps on mobile devices using its Android OS.
While Google has made no official comment on whether or not it will sell ads to appear next to these deep links, a founder of a mobile ad firm believes developers will be very interested in buying these ads. According to Localytics, a mobile research firm, “more than 60% of apps are opened 10 times or fewer after being downloaded” and deep link advertising could help increase the number of times users return to an app after downloading it. Facebook started “app install” ads in October of 2012 and in one year, these ads led to the installation of over 145 million apps.
Interested in reading this article? The library subscribes to the Wall Street Journal.
Want to find more data on mobile phones, apps and social media? Try eMarketer, a database that specializes in online market research information.
Written by Emily Treptow
For all of you who love your iPads and Android tablets, MSU Libraries subscribes to BrowZine, an app that can help you read and stay current with scholarly journals.
Within the BrowZine app, you can:
For more information on how to get started and use, visit MSU’s BrowZine page.
BrowZine is an app that you freely download yourself from iTunes, Google Play or Amazon App Store. Once you have the app on your device, you will choose MSU as your library and login with MSU net ID and password. Then you will be able to add journals subscribed to by the MSU Libraries to your bookshelf.
In October, the Lansing area hosted Startup Weekend: Maker Edition, where teams from across the region came and competed, turning an idea into a business over three days. In the run up to that weekend, 12 local organizations celebrated their role in enabling people to bring their visions to life by being a part of the Maker Week Lansing. Food and fashion incubators, makerspaces, and everything in between hosted activities and keynotes related to making.
Lansing is a great place to be a Maker. Recently, there has been a progression of support services and opportunities for entrepreneurship at the local level (through institutions such as the Lansing Economic Area Partnership and on-campus resources such as the Hive) while at the same time technology has been progressing to lower the price point on inventing and carrying out business plans.
The MSU Library got involved by not only bringing in a guest speaker (Steve Teeri, maker-educator from Ann Arbor and formerly Detroit), but also by showing off their own Maker tools. At the Main Library, we are now offering 3D Printing, in addition to our established services of the Espresso Book Machine, where promising printers can create a fully bound book from their work or other available texts in around ten minutes!
We at the library continue to look forward to finding new ways to support the initiative of students and community members through all sorts of means, be they books or laser cutters. And if you’re upset you missed this Maker Week, don’t worry—we’re already planning another one for next year, and all of these great institutions are here year round. You can also watch videos from Lansing Maker Week, including Steve Teeri's keynote presentation, on the Lansing Maker Week website.
Questions? Contact Terence O’Neill
Written by Terence O’Neill
The Gast Business Library is hosting an International Tea as a way to provide a friendly venue for interaction between our students and our librarians. We want to increase awareness of the services that we can provide to aid the success of all of our business students! For example, each major in the Broad College of Business has its own liaison librarian who can help students find resources for their classes. Come by to enjoy some tea, coffee and snacks and learn more!
Location: Room 13 of the Gast Business Library.
(The library is located in the Basement of the Law College Building)
Date: Wednesday, November 5
Contact Emily Treptow with questions.
Breezy Silver, Assistant Head of the Gast Business Library, recently attended the Face of Analytics Conference at Spartan Stadium, which showcased the MS in Business Analytics program at Michigan State University.
Employers from four different companies discussed how their companies use data analytics, described the types of people and skills needed in the field, and provided career advice. The companies were from different fields and of various sizes, and included Steelcase, Millward Brown (a subsidiary of Kantar), Blue Cross Blue Shield of Michigan, and Urban Science in Detroit. They described data analytics as the use of a range of tools including statistical analysis and text mining to turn data into strategic and actionable information. While these companies use data analytics differently, their ultimate goal was to either improve internal processes or to help their customers. Ultimately, their use of data analytics gave them a competitive advantage over their peers.
After the presentation, there was a career fair during which several big and small employers were available to talk to students about working in the field. One of the panelists stated that while they hired from all different disciplines, one of the most important qualities they looked for in potential candidates was curiosity.
The Gast Business Library supports the demand for skilled data analytics professionals and big data sets by providing data management support, instruction on data sources and access to a premier collection of electronic resources.
Written by Breezy Silver
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