Michigan State University
Encyclopedia of Major Marketing Campaigns Now Available Online
January 16, 2008 - 6:57:00 pm (America/Detroit)
Associated Blog: Business Library News   Categories: Database Trials

The Encyclopedia of Major Marketing Campaigns (2007) is now available online through the Gale Virtual Reference Library. It provides analysis on 500 major marketing and advertising campaigns of the 20th century. Coverage for each brand campaign includes marketing strategy, historical context, competition, and outcomes. Brand profiles can be e-mailed, downloaded, and viewed in PDF format.

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New Books
January 14, 2008 - 6:35:55 pm (America/Detroit)
Associated Blog: Gull Lake Library New Books   Categories: News and Events

Crum. Mosses of the Great Lakes Forest. University of Michigan Herbarium, 2004


Call Number: QK540.7 .C78 2004


Chartier and Ziarno. A Birder's guide to Michigan. American Birding Association, c2004 Call Number: QL684.M5 B577 2004


Zuur, N. Ieno, Smith. Analysing Ecological Data. Springer, c2007. Call Number: QH541.15.S72 Z88 2007


Lampert, Sommer. Limnoecology. Oxford University Press Inc., 2007. Call Number: QH96.57.A1 L3513 2007


Storch, Marquet, Brown. Scaling Biodiversity. Cambridge University Press, 2007. Call Number: QH541.15.B56 S42...

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New Database: Simply Map
January 10, 2008 - 5:52:41 pm (America/Detroit)
Associated Blog: Business Library News   Categories: Database Updates

SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data.

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New Database: Kiss, Bow or Shake Hands
January 10, 2008 - 5:48:14 pm (America/Detroit)
Associated Blog: Business Library News   Categories: Database Updates

Kiss, Bow or Shake Hands provides excellent insight into the business practices, culture, and protocol for over 100 countries. Especially useful for preparing to do business with another country or studying abroad.

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New Database: Accounting Research Manager
January 08, 2008 - 6:36:31 pm (America/Detroit)
Associated Blog: Business Library News   Categories: Database Updates, Library News

Accounting Research Manager (Audit Public) is a comprehensive database of accounting and auditing information. The Standards section provides access to the full text of all current authoritative accounting standards, auditing standards, and Securities and Exchange Commission regulations, such as the Sarbanes-Oxley Act. The Interpretations and Examples section covers interpretations of standards, checklists and samples for particular common problems, and guides to accounting and auditing, all written by CCH's editorial team of over 600 expert lawyers and accounting practitioners. Literature...

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Porter's Five Forces Now Available in MarketLine
January 04, 2008 - 1:40:49 pm (America/Detroit)
Associated Blog: Business Library News   Categories: Database Trials

To locate Porter's Five Forces Analysis for specific industries connect to MarketLine, select the Find Information tab at the top, select a specific industry, download the full profile, and view the Datamonitor Industry Profile Report. The Table of Contents indicates where to find the Porter's Five Force Analysis.



NEW Database: Political Risk Yearbook
January 03, 2008 - 2:55:05 pm (America/Detroit)
Associated Blog: Business Library News   Categories: Database Updates

Political Risk Yearbook includes all 100 of Political Risk Services' Country Reports. Published annually in January, every report in the "Yearbook" is updated each year to include the latest report for each country, as of December of the previous year. This set includes eight regional volumes, covering countries around the world.

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NEW Database! IBISWorld
December 10, 2007 - 7:08:02 pm (America/Detroit)
Associated Blog: Business Library News   Categories: Database Trials

IBISWorld Industry Market Research Reports offer key statistics and analysis for over 700 U.S. industries, with coverage down to the seven-digit NAICS code. IBISWorld is available online through the Business Databases page or connect to IBISWorld now.



New Books
October 22, 2007 - 9:05:30 pm (America/Detroit)
Associated Blog: Gull Lake Library New Books   Categories: News and Events

Causton, Quackenbush, Brazma.


Microarray Gene Expression Data Analysis.


Malden, MA : Blackwell Pub., 2003


QP 624.5.D726 C38 2003


Taper and Lele.


The Nature of Scientific Evidence: Statistical, Philosophical, and Empirical Considerations.


Chicago : University of Chicago Press, 2004


Q 180.55.S7 N37 2004


Weatherbee.


Guide to Great Lakes Coastal Plants.


Ann Arbor : University of Michigan Press, c2006


QK 130 .W43 2006


Wetzel.


Limnology: Lake and...

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NEW Database! Business & Company Resource Center
October 01, 2007 - 8:38:51 pm (America/Detroit)
Associated Blog: Business Library News   Categories: Database Updates, Library News

The Business & Company Resource Center offers one-stop shopping on a number of business topics including: company profiles,including corporate parent/sibling relationships; industry rankings; products and brands; company performance ratings; investment reports; industry statistics; current investment ratings; comprehensive financial overviews; pricing momentum and key ratio measures; financial ratios; coverage of major business events and trends from 1980 to the present; and industry newsletter news and analysis. It is available online through the Business Electronic Resources page or...

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