The Encyclopedia of Major Marketing Campaigns (2007) is now available online through the Gale Virtual Reference Library. It provides analysis on 500 major marketing and advertising campaigns of the 20th century. Coverage for each brand campaign includes marketing strategy, historical context, competition, and outcomes. Brand profiles can be e-mailed, downloaded, and viewed in PDF format.
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Crum. Mosses of the Great Lakes Forest. University of Michigan Herbarium, 2004
Call Number: QK540.7 .C78 2004
Chartier and Ziarno. A Birder's guide to Michigan. American Birding Association, c2004 Call Number: QL684.M5 B577 2004
Zuur, N. Ieno, Smith. Analysing Ecological Data. Springer, c2007. Call Number: QH541.15.S72 Z88 2007
Lampert, Sommer. Limnoecology. Oxford University Press Inc., 2007. Call Number: QH96.57.A1 L3513 2007
Storch, Marquet, Brown. Scaling Biodiversity. Cambridge University Press, 2007. Call Number: QH541.15.B56 S42...Continue reading "New Books"...
SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data.
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Kiss, Bow or Shake Hands provides excellent insight into the business practices, culture, and protocol for over 100 countries. Especially useful for preparing to do business with another country or studying abroad.
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Accounting Research Manager (Audit Public) is a comprehensive database of accounting and auditing information. The Standards section provides access to the full text of all current authoritative accounting standards, auditing standards, and Securities and Exchange Commission regulations, such as the Sarbanes-Oxley Act. The Interpretations and Examples section covers interpretations of standards, checklists and samples for particular common problems, and guides to accounting and auditing, all written by CCH's editorial team of over 600 expert lawyers and accounting practitioners. Literature...Continue reading "New Database: Accounting Research Manager"...
To locate Porter's Five Forces Analysis for specific industries connect to MarketLine, select the Find Information tab at the top, select a specific industry, download the full profile, and view the Datamonitor Industry Profile Report. The Table of Contents indicates where to find the Porter's Five Force Analysis.
Political Risk Yearbook includes all 100 of Political Risk Services' Country Reports. Published annually in January, every report in the "Yearbook" is updated each year to include the latest report for each country, as of December of the previous year. This set includes eight regional volumes, covering countries around the world.
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IBISWorld Industry Market Research Reports offer key statistics and analysis for over 700 U.S. industries, with coverage down to the seven-digit NAICS code. IBISWorld is available online through the Business Databases page or connect to IBISWorld now.
Causton, Quackenbush, Brazma.
Microarray Gene Expression Data Analysis.
Malden, MA : Blackwell Pub., 2003
QP 624.5.D726 C38 2003
Taper and Lele.
The Nature of Scientific Evidence: Statistical, Philosophical, and Empirical Considerations.
Chicago : University of Chicago Press, 2004
Q 180.55.S7 N37 2004
Guide to Great Lakes Coastal Plants.
Ann Arbor : University of Michigan Press, c2006
QK 130 .W43 2006
Limnology: Lake and...
The Business & Company Resource Center offers one-stop shopping on a number of business topics including: company profiles,including corporate parent/sibling relationships; industry rankings; products and brands; company performance ratings; investment reports; industry statistics; current investment ratings; comprehensive financial overviews; pricing momentum and key ratio measures; financial ratios; coverage of major business events and trends from 1980 to the present; and industry newsletter news and analysis. It is available online through the Business Electronic Resources page or...Continue reading "NEW Database! Business &amp; Company Resource Center"...