Michigan State University
Google's Deep Links
November 26, 2014 - 3:39:00 pm (America/Detroit)
Blog: Business Library News   Categories: Uncategorized

In the Wall Street Journal article “Google Searches for Role in App Age,” Rolfe Winkler breaks down Google’s strategy to ensure its advertising business stays relevant in the mobile age. Google was built around searching the web. The company deployed “spiders” to find links and created algorithms to rank the value of pages. Now, with the increase in mobile phone use, siloed apps have left Google out of the loop, causing the need for a new approach. On smartphones, traditional web browsing currently only represents 20% of use, according to mobile-analytics firm Flurry. The rest of the...

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Monsters Patrolling the Oceans in this 1588 World Map
November 24, 2014 - 3:29:00 pm (America/Detroit)
Blog: Map Library   Categories: Uncategorized

Maps were no longer just for kings and scholars. By the late 1500s, maps were increasingly purchased by ‘regular’ (though still fairly wealthy) people. After all, everyone was interested in the voyages of discovery and exploration going on at this time. European map makers now had enough dribbles of information to piece together world maps based largely on observation rather than on myth.


Ortelius gathered information from many different sources for this world map. The Americas are here, and even part of Australia. Monsters and the worst errors are pressed into parts of the...

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Read Journal Articles on your Tablet with Browzine
November 13, 2014 - 8:13:00 pm (America/Detroit)
Blog: Business Library News   Categories: Database Trials

For all of you who love your iPads and Android tablets, MSU Libraries subscribes to BrowZine, an app that can help you read and stay current with scholarly journals.


Within the BrowZine app, you can:


Create a bookshelf of your favorite journals for easy, fast access


Read articles in a format optimized for a tablet device


Get alerts when new journal issues are published


Save articles to Zotero, Dropbox, or an app of your choice for PDF collecting and note taking


Share links to articles with others by email, Facebook, Twitter

...

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New Books
November 11, 2014 - 6:58:00 pm (America/Detroit)
Blog: Gull Lake Library New Books   Categories: News and Events

Li. Spatial pattern dynamics in aquatic ecosystem modelling. CRC Press, ©2009. Call Number: QH 541.5.W3 L5 2009


Wiegand and Moloney. Handbook of spatial point-pattern analysis in ecology. CRC Press, ©2014. Call Number: QH 541.15.M34 W54 2014


Nelson, Earle, and Spellenberg. Trees of Eastern North America. Princeton University Press, ©2014. Call Number: QK 110 .N45 2014


Spellman and Whiting. Handbook of mathematics and statistics for the environment. CRC Press, Taylor & Francis Group, ©2014. Call Number: TD 145 .S6765 2014


Bisen. Laboratory protocols in...

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Lansing Maker Week Recap
November 07, 2014 - 5:22:00 pm (America/Detroit)
Blog: Business Library News   Categories: Library News

In October, the Lansing area hosted Startup Weekend: Maker Edition, where teams from across the region came and competed, turning an idea into a business over three days. In the run up to that weekend, 12 local organizations celebrated their role in enabling people to bring their visions to life by being a part of the Maker Week Lansing. Food and fashion incubators, makerspaces, and everything in between hosted activities and keynotes related to making.


Lansing is a great place to be a Maker. Recently, there has been a progression of support services and opportunities for...

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Gast Business Library to Host International Tea
October 30, 2014 - 8:30:00 pm (America/Detroit)
Blog: Business Library News   Categories: Library News

The Gast Business Library is hosting an International Tea as a way to provide a friendly venue for interaction between our students and our librarians. We want to increase awareness of the services that we can provide to aid the success of all of our business students! For example, each major in the Broad College of Business has its own liaison librarian who can help students find resources for their classes. Come by to enjoy some tea, coffee and snacks and learn more!



Location: Room 13 of the Gast Business Library.

(The library is located in the Basement of the Law College...

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A Map to Sell Suits and Overcoats
October 30, 2014 - 8:20:00 pm (America/Detroit)
Blog: Map Library   Categories: Uncategorized

Gas stations weren’t the only place to get free road maps in the early 20th century. This map of the U.S. Midwest was distributed by the menswear clothing chain Richman Brothers.


Though the map is undated, we can confidently place it in the mid-1930s because of the price of the suits. Richman’s had simple pricing: From fall 1933 to spring 1937, $22.50 could buy you any suit or overcoat in the store ($412 by today’s prices). The style of the automobile also gives us a clue to the map’s date.


Richman Brothers was an innovative and progressive company. Their own factory in...

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A Map to Sell Suits and Overcoats
October 30, 2014 - 8:07:00 pm (America/Detroit)
Blog: Map Library   Categories: Uncategorized

Richman’s Official Road Map. Made by The Foreman-Bassett Company of Cleveland, Ohio circa 1935. Distributed by Richman Brothers, Inc.


Gas stations weren’t the only place to get free road maps in the early 20th century. This map of the U.S. Midwest was distributed by the menswear clothing chain Richman Brothers.


Though the map is undated, we can confidently place it in the mid-1930s because of the price of the suits. Richman’s had simple pricing: From fall 1933 to spring 1937, $22.50 could buy you any suit or overcoat in the store ($412 by today’s prices). The style...

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Conference Recap: Face of Analytics Conference
October 25, 2014 - 6:59:00 pm (America/Detroit)
Blog: Business Library News   Categories: Database Trials

Breezy Silver, Assistant Head of the Gast Business Library, recently attended the Face of Analytics Conference at Spartan Stadium, which showcased the MS in Business Analytics program at Michigan State University.


Employers from four different companies discussed how their companies use data analytics, described the types of people and skills needed in the field, and provided career advice. The companies were from different fields and of various sizes, and included Steelcase, Millward Brown (a subsidiary of Kantar), Blue Cross Blue Shield of Michigan, and Urban Science in Detroit....

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New Books
October 22, 2014 - 8:29:00 pm (America/Detroit)
Blog: Gull Lake Library New Books   Categories: News and Events

Rydin and Jeglum. The Biology Of Peatlands. Oxford University Press, 2013. Call Number: QK 938 .P42 R93 2013 c.2


Dickmann and Leefers. Forests of Michigan. University of Michigan Press, c2003. Call Number: SD 144 .M5 D53 2003 c.4


Gilliam. Herbaceous Layer In Forests Of Eastern North America. Oxford University Press, c2014. Call Number: QK 115 .H47 2014 c.2


Kuo and Methven. 100 Cool Mushrooms. University of Michigan Press, c2010. Call Number: QK 617 .K96 2010 c.2


Carty. Freshwater Dinoflagellates Of North America. Comstock Cornell, c2014. Call...

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