Michigan State University
Ward's Business Directory Now Available Online
February 25, 2008 - 5:30:12 pm (America/Detroit)
Blog: Business Library News   Categories: Database Updates, Library News

Ward's Business Directory of U.S. Private and Public Companies provides directory information on over 112,000 U.S. companies, arranged by alphabet, geography, and industry. Additionally, brief company data such as sales and officers and company rankings are included.

Connect to Ward's Business Directory.



New Books
February 21, 2008 - 3:00:11 pm (America/Detroit)
Blog: Gull Lake Library New Books   Categories: News and Events

Wheeler. Biology of the plant bugs (Hemiptera: Miridae) : pests, predators, opportunists. Comstock Pub. Associates, 2001. Call Number: QL 523.M5 W44 2001


Reznikova. Animal intelligence : from individual to social cognition. Cambridge University Press, 2007. Call Number: QL 785 .R39 2007


Michigan's native landscape : as interpreted from the General Land Office surveys 1816-1856. Michigan Natural Features Inventory, 1995. Call Number: QH 105 .M5 M6 1995


Peterson.The wolves of Isle Royale : a broken balance. University of Michigan Press, 2007. Call Number: QL 737.C22...

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Encyclopedia of Major Marketing Campaigns Now Available Online
January 16, 2008 - 6:57:00 pm (America/Detroit)
Blog: Business Library News   Categories: Database Trials

The Encyclopedia of Major Marketing Campaigns (2007) is now available online through the Gale Virtual Reference Library. It provides analysis on 500 major marketing and advertising campaigns of the 20th century. Coverage for each brand campaign includes marketing strategy, historical context, competition, and outcomes. Brand profiles can be e-mailed, downloaded, and viewed in PDF format.

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New Books
January 14, 2008 - 6:35:55 pm (America/Detroit)
Blog: Gull Lake Library New Books   Categories: News and Events

Crum. Mosses of the Great Lakes Forest. University of Michigan Herbarium, 2004

Call Number: QK540.7 .C78 2004


Chartier and Ziarno. A Birder's guide to Michigan. American Birding Association, c2004 Call Number: QL684.M5 B577 2004


Zuur, N. Ieno, Smith. Analysing Ecological Data. Springer, c2007. Call Number: QH541.15.S72 Z88 2007


Lampert, Sommer. Limnoecology. Oxford University Press Inc., 2007. Call Number: QH96.57.A1 L3513 2007


Storch, Marquet, Brown. Scaling Biodiversity. Cambridge University Press, 2007. Call Number: QH541.15.B56 S42...

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New Database: Simply Map
January 10, 2008 - 5:52:41 pm (America/Detroit)
Blog: Business Library News   Categories: Database Updates

SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data.

Connect to Simply Map.



New Database: Kiss, Bow or Shake Hands
January 10, 2008 - 5:48:14 pm (America/Detroit)
Blog: Business Library News   Categories: Database Updates

Kiss, Bow or Shake Hands provides excellent insight into the business practices, culture, and protocol for over 100 countries. Especially useful for preparing to do business with another country or studying abroad.

Connect to Kiss, Bow or Shake Hands.



New Database: Accounting Research Manager
January 08, 2008 - 6:36:31 pm (America/Detroit)
Blog: Business Library News   Categories: Database Updates, Library News

Accounting Research Manager (Audit Public) is a comprehensive database of accounting and auditing information. The Standards section provides access to the full text of all current authoritative accounting standards, auditing standards, and Securities and Exchange Commission regulations, such as the Sarbanes-Oxley Act. The Interpretations and Examples section covers interpretations of standards, checklists and samples for particular common problems, and guides to accounting and auditing, all written by CCH's editorial team of over 600 expert lawyers and accounting practitioners. Literature...

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Porter's Five Forces Now Available in MarketLine
January 04, 2008 - 1:40:49 pm (America/Detroit)
Blog: Business Library News   Categories: Database Trials

To locate Porter's Five Forces Analysis for specific industries connect to MarketLine, select the Find Information tab at the top, select a specific industry, download the full profile, and view the Datamonitor Industry Profile Report. The Table of Contents indicates where to find the Porter's Five Force Analysis.



NEW Database: Political Risk Yearbook
January 03, 2008 - 2:55:05 pm (America/Detroit)
Blog: Business Library News   Categories: Database Updates

Political Risk Yearbook includes all 100 of Political Risk Services' Country Reports. Published annually in January, every report in the "Yearbook" is updated each year to include the latest report for each country, as of December of the previous year. This set includes eight regional volumes, covering countries around the world.

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NEW Database! IBISWorld
December 10, 2007 - 7:08:02 pm (America/Detroit)
Blog: Business Library News   Categories: Database Trials

IBISWorld Industry Market Research Reports offer key statistics and analysis for over 700 U.S. industries, with coverage down to the seven-digit NAICS code. IBISWorld is available online through the Business Databases page or connect to IBISWorld now.



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