Business Library News
William C. Gast Business Library News & Events
It’s time for the end of the year, where we take a look at what we learned and figure out what to take with us to the next year. For me, that means taking a look at what I’ve learned about business in 2014 and what media has contributed to that.
IBM recently announced a partnership with Twitter in which IBM will help companies make more strategic decisions based on Twitter data. This partnership aligns with their current goal of moving further into the analytics arena.
The Gast Business Library will offer time with therapy dogs for stress relief during finals week. These trained, certified therapy dogs give students an opportunity to “paws” for a fun break!
In the Wall Street Journal article “Google Searches for Role in App Age,” Rolfe Winkler breaks down Google’s strategy to ensure its advertising business stays relevant in the mobile age. Google was built around searching the web.
For all of you who love your iPads and Android tablets, MSU Libraries subscribes to BrowZine, an app that can help you read and stay current with scholarly journals.
Within the BrowZine app, you can:
In October, the Lansing area hosted Startup Weekend: Maker Edition, where teams from across the region came and competed, turning an idea into a business over three days.
Breezy Silver, Assistant Head of the Gast Business Library, recently attended the Face of Analytics Conference at Spartan Stadium, which showcased the MS in Business Analytics program at Michigan State