Business Library News
William C. Gast Business Library News & Events
Copy Cards are now available and may be purchased in the Business Library at a dispenser near the Circulation Desk. The dispenser accepts one ($1) and five dollar ($5) bills only.
The card is dispensed with a value of 50 copies. You may use this card at any coin/card operated copiers in the Business Library, Main Library, Engineering, and Vet Med Libraries also. The card may be revalued at any copy machine coin box and reused indefinitely. Copies made with the copy card are 8¢ each. Copies paid with coins are 10¢ each.
Please note: These cards may not be used in the College...
Continue reading "Copy Cards Now Available"...Mergent WebReports allows online access to the vast archive of corporate and industry related documents found in the printed volumes of Moody's/Mergent Manuals back to the early 1900s.
Connect to Mergent WebReports.
Mergent Horizon provides comprehensive coverage of companies, including their products, major customers, suppliers, partners, and industries. It covers all companies that are actively traded on the NYSE, AMEX and NASDAQ--over 6,200 in total, and provides enhanced product-level detail for 3,700 companies in the Healthcare, Technology, Media and Finance sectors.
Connect to Mergent Horizon.
Global Development Finance provides access to statistical data for the 136 countries that report public and publicly-guaranteed debt to the World Bank Debtor Reporting System. The database covers external debt stocks and flows, major economic aggregates, and key debt ratios as well as average terms of new commitments, currency composition of long-term debt, debt restructuring, and scheduled debt service projections.
Connect to Global Development Finance.
Mintel GNPD is a comprehensive service that monitors new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. **This resource is only available through on-campus computers. It is not accessible using the proxy server. It is necessary to create a personal login account (username and password) in order to access the service.**
Connect to Mintel GNPD Academic.
As of May 29, 2008 the old proxy server will no longer be available. Off campus access to library electronic resources is now made easier through the EZ Proxy which has been in place and working well for the last two years. For more information on using this service see the EZ proxy website available from Distance Learning Services through the MSU Libraries - http://www2.lib.msu.edu/computer/offcampus-access.jsp. Please contact Distance Learning Services at 1-800-500-1554 or 1-517-355-2345 or reachout@msu.edu for more information or questions.
FARS is no longer available in the Business Library as our license expired. However, we have acquired the Accounting Research Manager (Audit Public) database (3 simultaneous users) to replace FARS. All of the information available in FARS should be available in the new database. The web-based Accounting Research Manager (ARM) database was made available at the beginning of this Spring semester, and it can be accessed at
http://guides.lib.msu.edu/link.phtml?page_id=1313&element_id=38279. The ARM database is updated daily up to 5 times per day.
Off-campus access to Mintel Market Reports is now available. Connect to Mintel from the Business Databases page.
Ward's Business Directory of U.S. Private and Public Companies provides directory information on over 112,000 U.S. companies, arranged by alphabet, geography, and industry. Additionally, brief company data such as sales and officers and company rankings are included.
Connect to Ward's Business Directory.
The Encyclopedia of Major Marketing Campaigns (2007) is now available online through the Gale Virtual Reference Library. It provides analysis on 500 major marketing and advertising campaigns of the 20th century. Coverage for each brand campaign includes marketing strategy, historical context, competition, and outcomes. Brand profiles can be e-mailed, downloaded, and viewed in PDF format.
Connect to The Encyclopedia of Major Marketing Campaigns.
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