Michigan State University

Business Library News

William C. Gast Business Library News & Events

Thursday, May 15, 2008 - 1:33pm Categories: Library News

As of May 29, 2008 the old proxy server will no longer be available. Off campus access to library electronic resources is now made easier through the EZ Proxy which has been in place and working well for the last two years. For more information on using this service see the EZ proxy website available from Distance Learning Services through the MSU Libraries - http://www2.lib.msu.edu/computer/offcampus-access.jsp. Please contact Distance Learning Services at 1-800-500-1554 or 1-517-355-2345 or reachout@msu.edu for more information or questions.

Wednesday, April 2, 2008 - 3:19pm Categories: Uncategorized

FARS is no longer available in the Business Library as our license expired. However, we have acquired the Accounting Research Manager (Audit Public) database (3 simultaneous users) to replace FARS. All of the information available in FARS should be available in the new database. The web-based Accounting Research Manager (ARM) database was made available at the beginning of this Spring semester, and it can be accessed at

http://guides.lib.msu.edu/link.phtml?page_id=1313&element_id=38279. The ARM database is updated daily up to 5 times per day.

Friday, March 21, 2008 - 2:25pm Categories: Database Updates, Library News

Off-campus access to Mintel Market Reports is now available. Connect to Mintel from the Business Databases page.

Monday, February 25, 2008 - 5:30pm Categories: Database Updates, Library News

Ward's Business Directory of U.S. Private and Public Companies provides directory information on over 112,000 U.S. companies, arranged by alphabet, geography, and industry. Additionally, brief company data such as sales and officers and company rankings are included.

Connect to Ward's Business Directory.

Wednesday, January 16, 2008 - 6:57pm Categories: Database Trials

The Encyclopedia of Major Marketing Campaigns (2007) is now available online through the Gale Virtual Reference Library. It provides analysis on 500 major marketing and advertising campaigns of the 20th century. Coverage for each brand campaign includes marketing strategy, historical context, competition, and outcomes. Brand profiles can be e-mailed, downloaded, and viewed in PDF format.

Connect to The Encyclopedia of Major Marketing Campaigns.

Thursday, January 10, 2008 - 5:52pm Categories: Database Updates

SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data.

Connect to Simply Map.

Thursday, January 10, 2008 - 5:48pm Categories: Database Updates

Kiss, Bow or Shake Hands provides excellent insight into the business practices, culture, and protocol for over 100 countries. Especially useful for preparing to do business with another country or studying abroad.

Connect to Kiss, Bow or Shake Hands.

Tuesday, January 8, 2008 - 6:36pm Categories: Database Updates, Library News

Accounting Research Manager (Audit Public) is a comprehensive database of accounting and auditing information. The Standards section provides access to the full text of all current authoritative accounting standards, auditing standards, and Securities and Exchange Commission regulations, such as the Sarbanes-Oxley Act. The Interpretations and Examples section covers interpretations of standards, checklists and samples for particular common problems, and guides to accounting and auditing, all written by CCH's editorial team of over 600 expert lawyers and accounting practitioners. Literature...

Continue reading "New Database: Accounting Research Manager"...
Friday, January 4, 2008 - 1:40pm Categories: Database Trials

To locate Porter's Five Forces Analysis for specific industries connect to MarketLine, select the Find Information tab at the top, select a specific industry, download the full profile, and view the Datamonitor Industry Profile Report. The Table of Contents indicates where to find the Porter's Five Force Analysis.

Thursday, January 3, 2008 - 2:55pm Categories: Database Updates

Political Risk Yearbook includes all 100 of Political Risk Services' Country Reports. Published annually in January, every report in the "Yearbook" is updated each year to include the latest report for each country, as of December of the previous year. This set includes eight regional volumes, covering countries around the world.

Connect to Political Risk Yearbook.

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