Business Library News
William C. Gast Business Library News & Events
Ad$pender provides detailed advertising expenditure data for millions of brands and companies across 14 media categories, for the past 5 years. Expenditures can be viewed by category, parent company, subsidiary, and brand. Reports and tables can also be generated with customized data. **This resource is only available in the Business Library at Selected Resources computers. Access is allowed for only one user at a time.**
Please contact Kara Rawlins with questions or concerns.
LexisNexis training is available on:
September 19, 10:30am-Noon, Business Library, Room 22,
October 17, 1:30-3:00pm, Main Library, Room EG2.
This class will help users explore the brand new interface of LexisNexis Academic, with all new search screens, advanced search features and functionality, while discovering its vast news and business resources, including full-text newspaper articles, news wires and transcripts, company profiles and financial information, SEC filings and reports, and industry and market news.
All classes are free of charge. Please...Continue reading "LexisNexis Academic Training This Fall"...
EndNote Training is available in the Business Library on:
September 15, 10:30am-Noon,
October 13, 10:30am-Noon,
November 17, 10:30am-Noon.
All classes are held in Room 22 and are free of charge. Please register to reserve your space. For more EndNote and other training sessions available in the Main Library, see the Libraries' complete list of free classes and seminars.
Training on SimplyMap will be held Wednesday, September 3rd from 1-3pm in Room 22 of the Business Library. Everyone is invited, but please contact Laura Leavitt at firstname.lastname@example.org if you plan on attending so we can have a sense of how many people will be present.
From the description: "SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. SimplyMap turns complex data into valuable information that is easily accessed through an innovative and user-...Continue reading "SimplyMap Training: Wednesday, September 3"...
Copy Cards are now available and may be purchased in the Business Library at a dispenser near the Circulation Desk. The dispenser accepts one ($1) and five dollar ($5) bills only.
The card is dispensed with a value of 50 copies. You may use this card at any coin/card operated copiers in the Business Library, Main Library, Engineering, and Vet Med Libraries also. The card may be revalued at any copy machine coin box and reused indefinitely. Copies made with the copy card are 8¢ each. Copies paid with coins are 10¢ each.
Please note: These cards may not be used in the College...Continue reading "Copy Cards Now Available"...
Mergent WebReports allows online access to the vast archive of corporate and industry related documents found in the printed volumes of Moody's/Mergent Manuals back to the early 1900s.
Connect to Mergent WebReports.
Mergent Horizon provides comprehensive coverage of companies, including their products, major customers, suppliers, partners, and industries. It covers all companies that are actively traded on the NYSE, AMEX and NASDAQ--over 6,200 in total, and provides enhanced product-level detail for 3,700 companies in the Healthcare, Technology, Media and Finance sectors.
Connect to Mergent Horizon.
Global Development Finance provides access to statistical data for the 136 countries that report public and publicly-guaranteed debt to the World Bank Debtor Reporting System. The database covers external debt stocks and flows, major economic aggregates, and key debt ratios as well as average terms of new commitments, currency composition of long-term debt, debt restructuring, and scheduled debt service projections.
Connect to Global Development Finance.
Mintel GNPD is a comprehensive service that monitors new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. **This resource is only available through on-campus computers. It is not accessible using the proxy server. It is necessary to create a personal login account (username and password) in order to access the service.**
Connect to Mintel GNPD Academic.
As of May 29, 2008 the old proxy server will no longer be available. Off campus access to library electronic resources is now made easier through the EZ Proxy which has been in place and working well for the last two years. For more information on using this service see the EZ proxy website available from Distance Learning Services through the MSU Libraries - http://www2.lib.msu.edu/computer/offcampus-access.jsp. Please contact Distance Learning Services at 1-800-500-1554 or 1-517-355-2345 or email@example.com for more information or questions.