IBM recently announced a partnership with Twitter in which IBM will help companies make more strategic decisions based on Twitter data. This partnership aligns with their current goal of moving further into the analytics arena. The Twitter data will be added to IBM’s Watson technology, which is a cognitive technology that processes information like a human and is able to answer questions using natural language. The use of cognitive technology with data from Twitter is another large step in the area of data analytics.
The Eli Broad College of Business has made data analytics a priority for their students. During the past year, students have worked closely with IBM and the Watson technology giving them a competitive edge in the big data field.
By Breezy Silver
Eli Broad College of Business (http://broad.msu.edu/2014/01/22/broad-undergraduates-move-cognitive-computing-future-ibms-watson/)